Pyramid Vastu in News
May 3rd 2007 06:29
Category: Vastu
Below is a print of an article published in Economic Times, India on how Realtors and Retailers have benefitted by the use of Vastu.
For the benefit of the readers I have reprinted it in this post. You can read the original article at Realtors still grounded in tradition
NEW DELHI: India’s organised retail industry may be worth Rs 50,000 crore and coasting along at an annual clip of 30% with a mixture of home-grown and foreign brands, but tradition still rules sentiments. A swathe of retailers and realtors are pinning faith on vaastu pyramids to get rid of doshas (negative energies) from projects and enhance footfalls in stores across malls and high streets.
With an increasing number of promoters looking to this traditional concept, small wonder that pyramid vaastu consultants are laughing their way to the bank.
Vaastu expert Pandit RK Sharma, for instance, rattles off a list of 22 clients, comprising chiefly of retailers and realtors. “Pyramids have no side-effects and are used to remove negative energies from land. Most of my clients use this vaastu (method) to ward off evil,” he says. Among his clients, he counts Parsvnath Developers, the 90-store strong Lilliput chain of kids apparel, and a major franchisee of restaurants such as Subway and Moti Mahal Deluxe.
Parsvnath Developers too has hired the services of Mr Sharma on a retainer basis. “Whenever we’ve played around vaastu, we’ve seen increased energy flow into our projects,” points out Sunit Sachar, COO (UP), Parsvnath Developers. Citing an example, he adds that if the north-east face of the project is extended a little, there’s a marked improvement in assets and the project’s movement. Similarly, Ghaziabad-based developer Jagmohan Singh has pyramid vaastu-ready showrooms and is now in talks with Subhiksha and Sabka Bazaar for immediate occupancy.
White and yellow (wood or plastic) pyramids are most popularly used and cost anywhere between Rs 250 to Rs 2,700 a pop. “The real estate business, until recently, was under pressure due to sagging demand. So the builders were on the lookout for some ways in which they could outsell each other. Today, the builders are resorting to pyramid vaastu correction so that the prospective buyer gets positive vibes that can result in closing the deal,” says Kirti Betai, president, Modern Vaastu Science, Environmental Energy Science Research Organisation.
As franchisee of Subway and Moti Mahal Deluxe restaurants across the country, South Asian Hospitality Services too seems to have found succour in pyramids. “We have adopted pyramid vaastu in 10 of our restaurants and would be implementing it in forthcoming properties across Agra, Noida, Meerut and Bangalore,” claims South Asian Hospitality director Services Bela Juneja.
Incidentally, when this franchisee opened its Moti Mahal in Panipat’s Cosmos Mall last month, it strictly adhered to the pyramid principle, and now sees a conversion rate of 90%. On the other hand, “the two-month-old McDonald’s on the same floor has about 45% conversion”, she says, drawing a comparison. “By implementing pyramid vaastu, the footfalls increase to 60-70%,” opines yet another vaastu consultant, Acharya Dheeraj Maheshwari. His projects range from Landmark Hotels to the Sahara Group of hotels in Mumbai, Big Bazaar in Mumbai and Vishal Mega Mart in Kanpur.
For the benefit of the readers I have reprinted it in this post. You can read the original article at Realtors still grounded in tradition
NEW DELHI: India’s organised retail industry may be worth Rs 50,000 crore and coasting along at an annual clip of 30% with a mixture of home-grown and foreign brands, but tradition still rules sentiments. A swathe of retailers and realtors are pinning faith on vaastu pyramids to get rid of doshas (negative energies) from projects and enhance footfalls in stores across malls and high streets.
With an increasing number of promoters looking to this traditional concept, small wonder that pyramid vaastu consultants are laughing their way to the bank.
Vaastu expert Pandit RK Sharma, for instance, rattles off a list of 22 clients, comprising chiefly of retailers and realtors. “Pyramids have no side-effects and are used to remove negative energies from land. Most of my clients use this vaastu (method) to ward off evil,” he says. Among his clients, he counts Parsvnath Developers, the 90-store strong Lilliput chain of kids apparel, and a major franchisee of restaurants such as Subway and Moti Mahal Deluxe.
White and yellow (wood or plastic) pyramids are most popularly used and cost anywhere between Rs 250 to Rs 2,700 a pop. “The real estate business, until recently, was under pressure due to sagging demand. So the builders were on the lookout for some ways in which they could outsell each other. Today, the builders are resorting to pyramid vaastu correction so that the prospective buyer gets positive vibes that can result in closing the deal,” says Kirti Betai, president, Modern Vaastu Science, Environmental Energy Science Research Organisation.
As franchisee of Subway and Moti Mahal Deluxe restaurants across the country, South Asian Hospitality Services too seems to have found succour in pyramids. “We have adopted pyramid vaastu in 10 of our restaurants and would be implementing it in forthcoming properties across Agra, Noida, Meerut and Bangalore,” claims South Asian Hospitality director Services Bela Juneja.
Incidentally, when this franchisee opened its Moti Mahal in Panipat’s Cosmos Mall last month, it strictly adhered to the pyramid principle, and now sees a conversion rate of 90%. On the other hand, “the two-month-old McDonald’s on the same floor has about 45% conversion”, she says, drawing a comparison. “By implementing pyramid vaastu, the footfalls increase to 60-70%,” opines yet another vaastu consultant, Acharya Dheeraj Maheshwari. His projects range from Landmark Hotels to the Sahara Group of hotels in Mumbai, Big Bazaar in Mumbai and Vishal Mega Mart in Kanpur.
| 47 |
| Vote |
Add To: 
Comment by Nickoftime's Sanity Corner
is this article intended to say that they are trying to "sell" the Great Pyramids off? Or simply increase their harmonic energy effect on the surrounding land?
I do hope it's the latter belief...for to see those mysterious, towering structures first hand as I have, can take one's breath away!
Great post!
Take care,
Nick
Comment by MaaUpma
Indus Guru
Vastu - The Indian Science of Dwelling
EGurumantra - Demystifying India
The Great Pyramids cannot be sold I believe and they will remain where they are. What this article says is that Vastu Experts have created pyramids of Crystal, Plastic, Copper, etc and have been using it in clusters in different parts of Malls and Retail Shops to attract more footfalls.
Alternatively they have guided the architects to build Pyramids as a part of the structure of such shops or malls.
The picture is only for representation purpose. Though I know you were joking I still thought of clarifying for the benefit of all readers.
Maa Upma